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eFlow.ie Website Cookies Policy

This website uses cookies. For more information about the way this website uses cookies and your options for accepting and rejecting cookies, please see our Cookies Policy below:

This Cookies Policy is issued by Transport Infrastructure Ireland (“TII”, “us”, “we”, “our”) which is the operational name of the National Roads Authority following the dissolution of the Railway Procurement Agency and the transfer of its functions to the National Roads Authority in accordance with the Roads Act 2015. TII’s main address is Parkgate Business Centre, Parkgate Street, Dublin 8, D08 DK10, Ireland.

TII has appointed Turas Mobility Services Ltd. (“Turas”) to provide tolling and other services in relation to the operation of the eFlow barrier-free tolling system on Dublin’s M50 motorway, including the operation of the eFlow.ie website.

The purpose of this notice is to provide information to you on the use of cookies on the eFlow website and the collection of data relating to you through these cookies.

If you have any questions about our use of your personal data through cookies, please contact the eFlow Data Protection Officer using the contact details below. 

  • by post: Data Protection Officer, Turas Mobility Services Limited, Block 8, Harcourt Centre, Charlotte Way, Dublin, D02 K580
  • by email: dataprotection@eflow.ie
  • by phone: 0818 50 10 50 (International: +353 1 4610122)
  • by using the Webchat with the eFlow team or the General Query Form on the eFlow website

Alternatively, TII’s Data Protection Officer may be contacted as follows:

  • by post: Data Protection Officer, Transport Infrastructure Ireland, Parkgate Business Centre, Parkgate Street, Dublin 8, D08 DK10
  • by phone: +353 1 646 3600
  • by email: dataprotection@tii.ie

We use cookies to ensure that we give the best experience on our website. Cookies are small text files sent from a website and stored in the user’s web browser while the user is browsing a website. When users visit the same website again, the browser sends cookies back to the website allowing the website to recognise the user and remember things like personalised details or preferences. 

Cookies also provide us with information about how often someone visits our website, and what website activity is carried out during those visits.

  1. The eFlow website uses two separate domains, eflow.ie.  Consent for all non-necessary cookies will be required for both domains, i.e. the user will be asked to consent to non-necessary cookies twice as each domain requires separate consent, even where the cookies are the same.
  2. There are two main types of cookies:
    • Session cookies – a simple text file that a website installs on its visitor’s device for temporary use. It helps track real-time changes of a user’s activity while on a website. Most websites have session cookies enabled by default as it helps the web pages load faster and makes navigation easy for the user. A session cookie is only active during each browsing session and is programmed to be automatically deleted at the end of each browsing session when the user exits the web browser.
    • Persistent cookies – cookies stored on a user’s device to hold usage information, settings, personalisations, or sign-on credentials. The primary purpose of persistent cookies is to provide users with an immersive and seamless browsing experience by auto-filling information that the user may have already provided.
  3. All persistent cookies have a specific expiration date assigned by the web server. The expiration date is helpful as it allows users to continue having a smooth browsing experience even after closing the browser window and reopening it.
  4. Consent given for non-necessary cookies is only valid for a maximum of six months, after which time re-consent will be requested.

The categories of cookies used on the eFlow website are as follows:

  • Necessary cookies – help make the website usable by enabling basic functions. The website cannot function properly without these cookies. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site and therefore consent is not required. Consent is required for all other categories of cookies. These cookies are persistent cookies.
  • Webchat Services cookies – help to improve your experience of our website and help us improve our information and services to you. Cookies used for the webchat function on the eFlow website enable us to understand how visitors interact with the webchat functionality by collecting and reporting information anonymously. These cookies are session cookies. 

N.B. You must consent to webchat cookies in order to avail of the webchat function. If you have not consented to webchat cookies at the start of your session, but want to avail of webchat, click on the webchat widget (on every page) and you will be presented with the consent option.

  • Statistics cookies – help eFlow to understand how visitors interact with our website by collecting and reporting information anonymously. These cookies are session cookies. 

eFlow uses Matomo Analytics, a data analytics tool, to analyse and report on website use data with the aim of identifying and employing improvements in the website user experience. Data collected by Matomo is processed and hosted [locally by Turas]. Data will be collected on Turas’ servers and then anonymised and shared with Matomo. Matomo will then use this anonymised data to provide website analytics services to Turas. Data will be stored on Turas’ servers for up to 30 days. If you wish to submit a data deletion request relating to this data, please submit your request using the contact methods outlined in section one of this document.

Learn more about how we process personal data by contacting us – see contact details above. 

You can at any time change or withdraw your consent from the Cookie Declaration on the eFlow website. You can also manage and clear cookies by visiting your browser settings.

If you would like to contact us directly about our use of cookies, please state your consent ID and date when you contact us regarding your consent.

Cookie Declaration last updated on 27 August 2025 by Cookiebot.

Necessary

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

CookiesProviderPurposeExpiryType
1.gifimgsct.cookiebot.comUsed to count the number of sessions to the website, necessary for optimizing CMP product delivery.SessionPixel
CookieConsenteflow.ieStores the user's cookie consent state for the current domain1 yearHTTP
rc::agstatic.com       This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.PersistentHTML
rc::cgstatic.comThis cookie is used to distinguish between humans and bots.SessionHTML
SESS#eflow.iePreserves users states across page requests.23 daysHTTP
matomo_sessidmatomoA nonce to help prevent CSRF security issues when using the opt-out feature.14 daysHTTP
Drupal.visitor.autologout_logineflow.ieTracks when a user first logged in, enabling the system to enforce inactivity timeout.23 daysHTTP
Webchat Services

Webchat Services cookies help eFlow understand how visitors interact with the webchat functionality by collecting and reporting information anonymously.

CookiesProviderPurposeExpiryType
amazon-connect-f9ff0c24-d5a5-4f05-809a-9c067656ab42amazonUsed to connect to an ongoing chat. In the scenario that you start a chat and then refreshes the page, it will connect to the same chat. The main purpose of this cookie is maintain chat session continuity, by enabling users to reconnect to ongoing chats. It ensures chat persistence after page refresh and maintains user context within the same chat session.1 dayHTTP
cwr_samazonStores session data including an anonymous session ID (uuid v4) created by the web client. This allows CloudWatch Real User Monitoring service to compute sessionised metrics like errors per session.1 dayHTTP
cwr_uamazonStores an anonymous user ID (uuid v4) created by the web client. This allows CloudWatch Real User Monitoring service to count return visitors. using this service.30 daysHTTP
X-Sourced1ddlw7p7j6hta.cloudfront.netThe cookie provides a way for AWS to safely deploy new changes through gradual deployment. It lets AWS Chat Widget pick which s3 bucket to pull hosted widget frontend assets so that not all customers will get a breaking change at once and we can rollback. It is deleted from your browser at the end of your chat.SessionHTTP

 

Statistics

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

CookiesProviderPurposeExpiryType
_clckeflow.iePersists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.1 dayHTTP
_clskeflow.ieConnects multiple page views by a user into a single Clarity session recording.1 dayHTTP
_gaeflow.ieUsed to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.2 yearsHTTP
_ga_#eflow.ieUsed to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.2 yearsHTTP
_pk_id#eflow.ieCollects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.1 yearHTTP
_pk_ses#eflow.ieUsed by Piwik Analytics Platform to track page requests from the visitor during the session.1 dayHTTP
ANONCHKc.clarity.msIndicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.1 dayHTTP
sst_efloweflow.ieUsed to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.SessionHTTP
CLIDclarity.msIdentifies the first-time Clarity saw this user on any site using Clarity.1 yearHTTP
FPIDeflow.ieRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.SessionHTTP
FPLCeflow.ieRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.SessionHTTP
MRc.bing.comIndicates whether to refresh MUID.7 days7 daysHTTP
MUIDclarity.msIdentifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.1 yearHTTP
SMc.clarity.msUsed in synchronizing the MUID across Microsoft domains.1 dayHTTP
_ga_EFLOWeflow.ieUsed to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.2 yearsHTTP
 
Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

CookiesProviderPurposeExpiryType
_gcl_lseflow.ieTracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website.PersistentHTML